from the very first moment of this project, I felt it was going to be special.
we had a whole peeled tomato product and also tomato paste.
as always, we were seeking a scenario that explains the product through creativity and fun.

the spark came from my great colleague.
the idea of a tomato washing and hanging his own clothes, just clicked. thanks to dear Taha Fakouri. 
And the other day, our tomato was biking through a tomato farm to pick some fresh tomatoes for making a great tomato paste.
that was the idea behind the project
hope you enjoy it.

Art director, label design: Taha Fakouri

Illustration: Amirali Dorri